Definition: Roughly, something or someone who inspires feelings of instant affection.

What you should know: The term “Moe” is hard to describe. To put it simply, “Moe” is the ability of a character to make you want to hug, comfort, or adore them.

If a character is cute, clumsy, and young, they are considered “Moe.” In this sense, “Moe” also describes a character’s ability to invoke a desire to protect them because of some sort of vulnerability.

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For example, Tsundere are emotionally guarded characters that can’t express their true feelings for fear of rejection. They are “Moe.”

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But it could also be used to describe a specific fetish. Glasses, maid outfits, cat ears, all these could be considered “Moe.”

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Western Equivalent: The west hasn’t really caught the “Moe” fever, but there are some western examples of “Moe” like culture. The Christmas song “Santa Baby” is often sung in a cutesy female voice that could be considered “Moe.”

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Special Note: Lucky Star (Moe incarnate)

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